INFLU-NORD – a research project on social media influencing as antagonistic threat and defender of democratic values

What makes INFLU-NORD novel is its change of perspective, shifting the view from influence as an individual, top-down act to influencing as a collective, communicative process. This approach highlights how everyday social media interactions contribute to broader systems of influencing that threaten democracy. At the same time, the project explores how influencing practices could encourage democratic participation.